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D Studio Copenhagen, the first multibrand store by Design Holding

news 09 Jul 2021

Design Holding has launched in Denmark’s capital city its first D Studio, the Group’s innovative design retail destination and new multi-brand experience to be seen internationally.

Design Holding, the home of iconic brands including B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen launched D Studio in June 2021, the Group’s first design retail destination and new multi-brand experience to be seen internationally.
D Studio was born from Design Holding’s vision to create an unrivaled design destination. For the first time, these legendary brands of contemporary furniture and lighting come together in an innovative setting, a place where design can be encountered, celebrated and acquired together - all under one roof.

D Studio is a place to meet, collaborate and connect with the very best of contemporary design culture, a natural go-to point for design lovers and professionals. D Studio Copenhagen’s 1760 m² of combined space will allow visitors to experience the many possibilities that these distinctive and exclusive brands have to offer. From B&B Italia, a byword for contemporary design with history, to Maxalto’s lifestyle collection based on craftsmanship and timeless elegance, to Arclinea which is synonymous with highly advanced, customized kitchens; through to visionary Italian lighting manufacturer Flos, with its masterful, poetic designs and forward-thinking solutions, and last but not least: Louis Poulsen, the iconic Danish lighting brand with its unique heritage in design. Multiple brands will be presented to multiple audiences: from private customers to professional and contract clients, from home to hotel. An interactive experience within the store will merge physical with digital, allowing for inspiration, perusal, design, discovery and beyond. 

D Studio also provides an innovative space allowing for easy movement between physical and digital retail for private or contract clients. ‘Phygital’ customer experience elements are integrated throughout the spaces with the aim of supporting customers in selecting and perfecting their product or entire project. Going far and beyond the standard digital offering based on screen technology; from idealization, to selection, to finalization - the D Studio experience is seamless. With its status as a world-renowned design capital, Copenhagen is a natural first home of this innovative retail concept. Located within beautiful historic buildings in Holmen, which is quickly developing into an exclusive residential area, whilst at the same time becoming one of the largest creative clusters in Copenhagen, D Studio is perfectly positioned.

Design Holding worked with multidisciplinary, Milan-based studio Design Group Italia to transform their vision into the new retail destination that is D Studio Copenhagen. By working with the same studio from strategy and identity, through to the detailed design of each brand’s showroom space, Design Holding were able to ensure that the customer experience truly reflects their values.

D Studio Copenhagen is the fitting, first monobrand store in Scandinavia for B&B Italia Group. Following Copenhagen, D Studio will be opening in Milan and New York this Fall.