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Established in 1966 as the result of the entrepreneurial vision of Piero Ambrogio Busnelli, the Group has built its success on the ability to represent contemporary culture through design and to anticipate trends, constantly seeking to respond to changes in taste and living needs.

The Sixties


Piero Ambrogio Busnelli founds C&B (a joint venture between Cassina and Busnelli). A modern industrial and technological approach shakes the world of upholstered items.


B&B Italia founder Piero Ambrogio Busnelli


The Coronado project is one of the foundation projects from the research of Afra and Tobia Scarpa. It emerged from the proposal to match an iron frame with the revolutionary technology of cold moulded polyurethane foam, which B&B Italia introduced to the furnishing sector.



UP SERIES: the first armchair born to travel «in a vacuum» box is created by Gaetano Pesce.  Icon of modernity, the up5_6 armchair is metaphor of the female figure that is endowed with a comfortable womb and is yet a prisoner.

Up Series