B&B Italia launches a new "design destination" in Shanghai.
Located right in the heart of one of the most vibrant global metropolis, B&B Italia and its partner Area Living has launched a 600 sqm B&B Italia and Maxalto area within Area living multibrand Store.
A few meters away from the global mega brand stores, the building where Area Living has opened its shop, used to be a factory of hardware, reconverted into a design store.
The project has been signed by the worldwide famous practice Woods Bagot.Area Living and B&B Italia, sharing the same background of passion for quality without compromises, are offering to their client an elegantand sophisticated display which occupy the entire second floor of the store.
Absorbing the latest distinctive marks of the B&B Italia's mood and visual aesthetics in terms of presentation of its collections, Area Living is targeting the VIP high rolling Shanghai end-user as well as the local community of architects, developers and interior decorators.
BLD 5 NO 600 Shanxi N. Road