B&B Italia carries on with the celebrations of its 50th anniversary and is proud to present the Scandinavian première of the documentary film “B&B Italia. Poetry in the shape. When Design Meets Industry.” made by 3D Produzioni for Sky Arte HD.
Another unmissable date with Italian design!
Friday, 12th February, screening at 6.00 pm and 7.30 pm
Italienska Kulturinstitutet - Auditorium
Gärdesgatan 14 - Stockholm
Free entrance - while seat lasts. The documentary is 50 mins long.
B&B Italia specially thanks the Italienska Kulturinstitutet in Stockholm and is glad to be also part of the exhibition “Double Myth” part of the official program of Stockholm Design Week 2016, conceived and curated Patrizia Coggiola. The exhibitionst talks about about the mutual fascination in design between Italy and the Nordic countries and will showcase, among others, the Up Series, a milestone in the history of Italian Design, and one of the first iconic project launched to the Scandinavian market in the 60s.
8th-12th February, 9am - 7pm
Disegnata nel 1969, diventa fin dalla sua nascita uno dei più clamorosi simboli del design, grazie alle sue forme espressive rivestite in tessuto elastico. Sette i pezzi che la compongono tra i quali emerge la poltrona con pouf UP5_6, icona della modernità, metafora della figura femminile dal grembo accogliente e allo stesso tempo prigioniera. Questa indiscutibile icona del design offre anche una proposta junior, perfettamente fedele all’originale ma ridotta nelle dimensioni, dedicata ai bambini dai 3 anni in su.
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