B&B Italia is in London to celebrate its new projects for 2017 and to announce its partnership with Arclinea in a completely renovated store.
The restyling project – by the Antonio Citterio Patricia Viel - at the prestigious flagship store of B&B Italia, opened in 2001 in Brompton Road, unveiled a new exhibition concept. The original characteristics of the interesting architecture designed by John Pawson and the surprising ceiling height emphasise the exhibition concept, now completely renewed with the introduction of scenic reflecting ceilings that expand available space and a large winter garden, the backdrop of a lovely presentation of B&B Italia and Maxalto furnishings. A fluid sequence of spaces, lit by an innovative system with Flos LED spotlights on tracks, accompanies visitors as they walk through the store, suggesting different atmospheres, inspiration and emotions.
In this surprising step, B&B Italia has taken advantage of the spirit of the moment by experimenting with combinations with new product types and creating new design alliances. I into then the main window, a debut for SAKé, the seating system with strong contemporary style that marked the beginning of the collaboration with Piero Lissoni, and Convivium, the new “professional” kitchen by Arclinea, designed by Antonio Citterio, which integrates living area and interacts harmoniously with Maxalto furnishings.The presence of Arclinea in the prestigious London store confirmed the strategic partnership that B&B Italia entered into last September with the kitchen manufacturer, founded on the common values of design, innovation and quality. The high-end kitchens from the Arclinea range entered into a dialogue with the B&B Italia and Maxalto collections, perfectly integrating into the store to confirm product compatibility and the common industrial production approach which aims for excellence.
During the London Design Festival, the entire store will be transformed into a privileged stage to present the new 2017 collections from B&B Italia and Maxalto, in addition to new kitchen environments from Arclinea.
B&B Italia Store
250, Brompton Road - SW3 2AS London
18 - 24 September 2017
Opening hours: 10am-6pm Mon.-Sat., 12-5pm Sun.