After the spin-off showcased in Via Durini, Milan, the installation designed by Migliore+Servetto Architects to celebrate the 20th anniversary of the iconic seating system Charles by Antonio Ctterio - presented in a special anniversary edition with two original fabric covers in orange/red and grey/blue hues - lands for ICFF at the Store B&B Italia Madison Avenue.
Framed by a graphic scenic backdrop, Charles – B&B Italia’s bestseller and longseller, as well as landmark on the international design scene – surrounded by history, with its elegance and balance plays the protagonist role. Behind it, images from the last twenty years appear: events, objects, scientific and technological discoveries emerge as striking images from the semi-transparent graphic backdrops, in a dynamic overlapping of historical references.
On 19 May, on the occasion of a special event in cooperation with Surface – international lifestyle magazine – guests will have the opportunity to be portrayed together with Charles by two digital illustrators.
B&B Italia Madison Avenue
135, Madison Avenue – New York
Window installation on air from May 19th to June 18th 2017
Event (by invitation only) on Friday, May 19th 6-9pm.