B&B Italia wins the 2017 NYCxDesign Award
B&B Italia has been awarded the prestigious 2017 NYCxDesign prize for the project Communication R-evolution in the category “Graphics & Branding”.
Communication R-evolution is a systemic and integrated communication project conceived by B&B Italia to celebrate the company’s 50th anniversary (2016) and thanks to its acknowledged narrative potential it will continue in 2017 and into the future.
Its strength resulted from three special, integrated multimedia projects, namely: the documentary film entitled "B&B Italia. Poetry in the shape. When design meets industry" directed by Didi Gnocchi, the book "The long life of design in Italy. B&B Italia 50 years and beyond" edited by Stefano Casciani, and the exhibition "B&B Italia/The perfect density" designed by Migliore+Servetto Architects.
Every project has been designed to offer a complete experience of the worlds of both B&B Italia and of Italian design through contemporary and transversal communication, developed along scheduled diversified relational events. The project story has in fact inspired a road-show of events and a rich schedule of initiatives (conferences, film screenings, exhibitions), both in cultural venues, such as museums and universities, and in B&B Italia stores worldwide.
The complex dynamic story of B&B Italia, which mirrors the excellence of Italian design, spreaded the heritage and the vision of B&B Italia worldwide, as a leading representative and ambassador of Italian design, and provided knowledge and inspiration to an extensive public throughout the world, strengthening B&B Italia’s brand equity with a positive impact on the entire design sector.