Like every year, the Milan Design Week reconfirms its role as a leading event with a strong appeal. As usual, the new proposals are the result of a complex creative process, and an expression of the extraordinary path that turns an idea into a product of design. The B&B Italia presentation at the Store in Via Durini 14 will involve the entire home with brand new proposals for the living and night areas, as well as for the outdoor field and the kitchen setting.The B&B Italia projects for 2017 include sofa systems, chairs, tables, beds, storage units and complements designed by Monica Armani, Mario Bellini, Antonio Citterio, Naoto Fukasawa and Piero Lissoni.The Maxalto collections, designed and coordinated by Antonio Citterio, are enriched with elegant suggestions ranging from tables to chairs and storage units, in addition to the expansion of ranges and finishes for existing products. The outdoor segment once again plays a key role, and sees the launch of four new projects by Antonio Citterio: the Ray Outdoor Fabric and Ray Outdoor Natural seating systems, the Erica series, and the Ginestra family of tables and chairs. The Tobi-Ishi table by Edward Barber and Jay Osgerby also takes on a new guise in an original outdoor version.
In the store windows, the display also showcases Arclinea kitchen featuring Antonio Citterio’s Convivium island, in bronze PVD and new suspended windows, a solution that perfectly interacts with the living area and becomes an integral part of it.
B&B Italia Store Via Durini 14, Milan
4th-8th April 9:30am-9pm
April 9th 9:30am-6pm
Press preview Monday, April 3rd 10am-6pm for press only
THE B&B ITALIA'S OUTDOOR SIGNATURE DESIGNS MEETS HERZOG & DE MEURON ARCHITECTURE
A special presentation of the new B&B Italia outdoor collections will be staged in the outdoor areas at the Microsoft House recently opened headquarters which were designed by Herzog & de Meuron.
Microsoft House Viale Pasubio 21, Milan
5th – 9th April 10am-7pm