B&B Italia celebrated the 50th anniversary of the legendary Up Series by Gaetano Pesce during London Design Week with an immersive installation displaying the special edition of the iconic UP Chair and its iconic imaginary. The event was an homage to the past while reflecting the future of the visionary collection designed by Pesce in 1969. The event also marked the official launch of 2019 New Designs at the Brompton Road Store, which is today the best stylistic showcase worldwide for Design Holding, the largest global high-end design group with a European heritage founded in 2018. B&B Italia, Maxalto and Arclinea collections are shown in perfect harmony with Flos and Louis Poulsen, the complementary iconic companies of the group. The beautiful lighting embellishing the architectural space.