Reaching greater visibility during Salone
Timing: March – April
During Salone del Mobile, B&B Italia will be present on Architonic (450k readers) and Archiproducts guides (100K Archiproducts Guides distributed throughout Milan and over 40K Guides downloaded online), both in their paper and digital version. They will dedicate an entire page to information about B&B Italia and the coordinates of its stand during the exhibition. They are very powerful instruments, where you can find only the best design brands in the world, and they are distributed to all visitors. This will guarantee us a great visibility.
Catching the "Up"
Timing: Salone week
A “Drive to Store” campaign, which aims to increase the turnout at our showroom in Via Durini, will take place. People in the surrounding area will be geolocalised and invited to visit the exhibition in our showroom dedicated to the 50th Anniversary of the Up Chair.
Full coverage on our Instagram accounts
Timing: March - April
We believe in Instagram potential and we are investing more and more on this new communication channel that allows us to experiment a more visual and modern approach. During the fair, we will have a full coverage on both B&B Italia and Maxalto Instagram accounts dedicated to our stand in Rho Fiera and via Durini showroom with a special focus on new products. It will concern Instagram stories and at least two or three posts every day.
Moreover, on the occasion of the 50th anniversary of the Up Chair we will have a special collaboration with a young illustrator who will pay homage to the famous armchair reinterpreting it.
We invite you to follow B&B Italia (@bebitalia) and Maxalto’s (@maxalto_official) social accounts and to encourage our customers to share contents on their social pages using #bebitalia, #maxalto and #UP50 during Salone.
During the fair and immediately after it, B&B Italia’s website will be updated with contents concerning new 2019 products and Salone news.