A special digital campaign on B&B Italia Instagram account has been created to push the new 2019 Outdoor collection.
To launch Ribes a new impactful creativity has been experimented and this has achieved great success (the last three videos shared on B&B Italia account have reached more than 16K views).
Thanks to the adv campaign, contents reached more than 4mln users on instagram and dragged more than 14.000 users to B&B Italia's website.
Moreover, the media partnership with Living, one of the most prestigious Italian design magazines, brought to a very creative reinterpretation of the Outdoor collection with a tropical twist by talented illustrator Roberta Brambilla.
By the way, the B&B Italia Instagram account started to be well pushed with paid activities in September 2018 and in 6 months it has reached 331K followers.
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