B&B Italia will take part to the first edition of the exhibition Salone del Mobile Milano Shanghai, a new trade fair in the Chinese capital, with an exhibition area showcasing the B&B Italia and Maxalto furniture collections.
Consistently with the visual identity of the retail projects the company has been developing on the Asian market, the setting will express B&B Italia and Maxalto’s design and brand identity, highlighting some features of aesthetic sensitivity that are close to the Asian world.
It is an important presence for the market’s development, which mirrors the growing interest of Chinese consumers in the excellence of Italian production.
Shanghai Exhibition Center
Booth Eastern Hall E10 - E16
19-21 November 2016
10.00 AM - 6.00 PM