During the NYCxDESIGN Award ceremony on May 20, the Eda-Mame sofa, designed by Piero Lissoni for B&B Italia, has been awarded in the category “Product – Residential Sofa (Sofa)”. NYCxDESIGN Award is the prestigious award presented by Interior Design and ICFF that every year celebrates outstanding achievement across major areas of design—from architecture to interiors, products to accessories, craft to technology.
Moreover on the occasion of NYCxDesign, taking place in New York between May 10-22, B&B Italia has organized two important events in the Madison Avenue store: “UP 50 Celebrations”, an installation dedicated to the 50th anniversary of the Up Series, and a talk featuring the Italian architect and designer Piero Lissoni in conversation with Marcus Fairs, founder and editor in Chief of Dezeen, on the occasion of U.S. launch of the DOCK seating system by Piero Lissoni.
For the 50th anniversary of the iconic UP Series, Madison Ave store hosted an immersive installation entirely dedicated to Up5_6 to celebrate the legendary Gaetano Pesce’s armchair paying homage to its past and showing its continuous look to the future with a display of the Up 50 special edition in a striking beige and petrol green striped UP50 Special Edition fabric. B&B Italia hosted a Cocktail Party with the iconic Up chair as its central theme celebrating its history, from 1969 until the present day, with several references to its origins, for example the waiting staff's attire inspired by the one of the famous ’69 advertising campaign.
To celebrate the U.S. launch of DOCK seating system by Piero Lissoni, B&B Italia hosted a talk between the Italian architect and designer and Marcus Fairs, Dezeen founder and Editor-in-Chief, at the B&B Italia New York store. This talk about the DOCK system, a moveable and nomadic sofa created especially for millennials, a new way of creating living spaces and furniture. The talk was livestreamed on Dezeen’s Facebook account (1Mln followers) and published as a story on its website.
Click here to watch the whole conversation between Piero Lissoni and Marcus Fairs