Products news
B&B Italia is continuing to activate partnerships with some of the main online magazines dedicated to modern design, like Dering Hall, Contemporist and DesignWanted whose worldwide audience is aligned with B&B Italia's target market: architects, design enthusiasts and professionals with a refined sense of style.
The partnership with Dering Hall (180K subscribers) is annual and includes a permanent products library on the platform and several editorial focus on different themes. Another noteworthy partnership is the one with Contemporist, a platform for architecture and design mainly for designers and professionals. The last focus was about the Dock Seating System by Piero Lissoni. The social reach is pretty strong on Pinterest with more than 540K views. The collaboration with DesignWanted is focus on editorial. The last work is a short video about Michael Anastassiades’s new products to spread on social media.
Digital terminology
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Reach: Estimated number of the potential customer it is possible to reach
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Impression: When a digital content renders on a user’s screen
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View: Each time a user visits a web page
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KPI: Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives
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Touchpoint: Can be defined as any way a consumer can interact with a business (physical store, online store, Instagram, FB, a website…)
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Brand awareness: is a marketing term that describes the degree of consumer recognition of a product by its name