The rigor of black and white, the timeless charm of the Parisian interiors, the modernity of the graphic layout: the expressive power of the new Maxalto campaign derives from a set of choices in apparent contrast. The result is an original message, a visual of great impact, a fundamental moment of a precise communication strategy that aims to decisively declare the particular identity of the brand and to consolidate its positioning.
Available in single and double pages, the advertising campaign highlights - in its second version - the quality of the features throughout the details of the seat or armrest shape, the materiality of a fabric or the craftmanship. Different subjects, from the living area to the dining area, up to the night area, have been conceived to represent the completeness of the collection.
The first creativity of the Maxalto advertising campaign has been on air in the most prestigious Italian and international magazines since January 2020.
art direction Juma, photo Fabrizio Bergamo, styling Simona Silenzi