B&B Italia has recently opened a new monobrand store at Easyhome in Beijing, one of the most exclusive furniture mall in the city, a destination for design lovers. The store works up to an area of approx. 600 m² distributed over two floors and recalls the exhibition mood of B&B Italia’s headquarter showroom, presenting the international lifestyle of the prestigious B&B Italia and Maxalto collections with a selection of proposals for the living and night areas. The stylistic choices, the interior project, the blend of architectural details and materials, and the interplay of light and shadow, give rise to a setting full of personality, with a strong, original and international image rich of ideas, proposals and solutions. Black and white wallpapers, sophisticated dividing elements in metal mesh, elegant visuals, huge, backlit images of exotic gardens and a sculptural staircase contribute to create a unique atmosphere and inspire people.The layout presents multiple areas of different styles that range from the minimalist to the decorative, but always with the accent on contemporary living. A sophisticated interplay of architecture and graphic design, monochrome and colour, create the perfect setting for presentations with deep impact and intense atmosphere, initiating a harmonious dialogue with nature. The aim is to create ambiances evoking moods, trends and emotions rather than arranging the spaces as conventional rooms. The setting is spontaneous, intuitive and welcoming at the same time and the resulting mood is surprising, spectacular, and expresses the refinement and elegance that is so typical of B&B Italia.For the opening in Beijing, B&B Italia signs the exclusive partnership with Design Space. Thanks to its consolidated experience in the European brands distribution, the new store aims to be a platform of quality and professionalism, and to represent an important showcase on a market that is increasingly sensitive to design. Design space provides not only the top-notch B&B Italia’s collections, but also a holistic service, sharing with the client the latest views on home living trends. The opening in Beijing represents an important step of B&B Italia’s expansion into the emergent markets, which the company is granting many resources and energies. The store presents B&B Italia’s collections, fully respecting the image and philosophy of the brand through settings of unique visual language.B&B Italia BeijingNo.5-1-03,1st Floor, International Hall, EASYHOME at North 4th Ring Road, Beijing

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