New advertising campaign 'design portrait'

Bend-Sofa

Patricia Urquiola

It conveys the impression of having been moulded by an artist but actually derives from a study of 3D models and digital research. It seems a monolith that has been shaped by subtraction, rounded and moulded by the designer. The irregular shape enhances comfort, the contrasting seams define the design and movement. Bend Sofa combines manual skills and technology, solidity and strength, along with considerable flexibility in terms of use ensured by the extensive range of models.The distinctive originality of Bend-Sofa is combined with a detailed compositional study.

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Tufty-Time

Patricia Urquiola

It was 2005, and the designer Patricia Urquiola, sand: “I wanted to take a new look at capitonné and Chesterfield styles, with a special reinterpretations of 1960s and 1970s, which I love”. An expression of the Chesterfield and capitonné style, Tufty-Time modernises them with a free and casual lifestyle. The system finds effective answers to the themes of modularity, comfort and removable covers by forming the various elements that create traditional linear sofas, corner sofas, peninsula-shaped compositions and island elements allowing 360-degree seating.

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Ray

Antonio Citterio

A successful design strategy that achieves a balance of functional and aesthetic features, and entrusts the details to the right role: the seating system Ray is designed for a long life. Modular, with two depths, with an extensive compositional range that includes linear and corner elements, chaise longue and ottoman, it stands out for the tailoring detail of the blanket stitch that runs along the profiles of the cover, both self-coloured and in contrasting hues.

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Michel

Antonio Citterio

Designed for those who love comfort and modernity, intended to be an evergreen, the Michel seating system mirrors the design philosophy of its author who shows a preference for simple shapes - pure and elegant in their linear form without any additional decoration to underscore the concept of function. The many elements can create both formal and social configurations in an extensive range of sizes. Distinctive features include the aluminium frame and the seat cushion.

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Charles

Antonio Citterio

The protagonist of modern lifestyle, it has become the landmark in the world of design. The light feeling especially conveyed by the essential design of the “inverted “L”- shaped feet, along with a single seat-cushion and a series of free cushions placed on the backrest is the distinctive feature of a sofa that has met with boundless success. The airy shape and simple profile make it, almost by contrast, extremely rich and innovative from a spatial standpoint, a system that encourages the creation of ever new compositions.

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Patricia Urquiola

Patricia Urquiola was born in Oviedo (Spain) in 1961. Lives and works in Milan. She attended the school of architecture of Madrid polytechnic and Milan polytechnic, where she graduated in 1989 with Achille Castiglioni. From 1990 to 1992 she was assistant lecturer to both Achille Castiglioni and Eugenio Bettinelli in Milan and Paris. From 1990 to 1996 she was responsible for the new product development office of Depadova, working with Vico Magistretti. In 1996 she became head of Lissoni associati’s design group.

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Antonio Citterio

Antonio Citterio was born in Meda in 1950, started his design office in 1972, and graduated in architecture at the Milan Polytechnic in 1975. Between 1987 and 1996 he worked in association with Terry Dwan and, together, they designed buildings in Europe and Japan. In 2000, with Patricia Viel, he founded a practice for architecture and interior design, developing international complex long-term projects, at all scales and in synergy with a qualified network of specialist consultants.

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