B&B Italia has launched “B&B Italia. La poesia nella forma. Quando il design incontra l’industria.” (B&B Italia. Poetry in the shape. When design meets industry.)” the documentary about the company made by 3D Produzioni for Sky Arte. This première officially starts off the celebration of B&B Italia 50th anniversary which occurs in 2016. The documentary tells the story of B&B Italia's founder Piero Ambrogio Busnelli from a personal and business perspective, the situation of the company at present and what its future plans may be. Innovation, technology and advanced industrial processes are explained in 47 intense minutes of interviews, images and suggestions.