On March 2nd, 2017 is taking place worldwide the first edition of Italian Design Day, the international event promoted by the Italian Minister for Foreign Affairs and International Cooperation to promote the excellence of Italian design worldwide, through 100 "Ambassadors" who will travel to 100 cities to witness their interesting design case-studies, experiences, projects and ideas. B&B Italia has been designated Ambassador of the Made in Italy design culture and will take part in the event promoted by the Italian Consulate, the Italian Culture Institute and the Italian Chamber of Commerce in Chicago, and with the collaboration of the Interior Design Association and Skidmore Owings Merrill. For this occasion Fiorella Villa, B&B Italia Global Communications Director, is taking part to the round-table entitled "Italian Design. Engaging North America & the World" with Cheryl Durst, Executive Vice President and CEO of the International Interior Design Association and Eric Keune, Director Skidmore Owings Merrill. B&B Italia, international leader in design furniture, has shown its interest in the Northern American market since its origins in 1966 and it is one of the first company that collaborated with American importers to distribute in the Unites States. B&B Italia opened in 1976 its first monobrand showroom at the 5th Avenue in New York.