The first virtual product launch: Camaleonda

Products news

B&B Italia has presented virtually, for the first time, the new product of the year: the re-edition of Camaleonda and Scacchi by Mario Bellini. A rich and detailed webinar session dedicated to Camelonda’s key characteristics with a coverage of all the different fields.

Here some numbers:

- 5 webinar sessions in ten days to launch Camaleonda (both for agents and dealers)

- Engagement rate: 70%

- Satisfaction rate: 80%