Timing: May

Dezeen is one of the most-widely read design magazine aimed at architects and design lovers that boasts 10 million page impressions per month.

A partnership with Dezeen has been designed to exploit its potential to spread out special contents dedicated to B&B Italia and the new 2019 products. This project will include a special video filmed during Salone del Mobile, editorial on Dezeen's website, newsletter (270K Dezeen Weekly newsletter subscribers worldwide) and social media coverage (1M followers on Facebook and 1.9M on Instagram) and a live-streamed talk on Dezeen's Facebook page.

During the ICFF (May 19-22, 2019) exhibition, a talk involving Marcus Fairs, editor-in-chief of Dezeen, and the designer Piero Lissoni will take place in our showroom in Madison Avenue, NY, in order to introduce DOCK, the new Lissoni's seating system to the American market. 

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