Brand Essential: Architonic

Timing: February

An interesting project in collaboration with Architonic, an architecture and design platform, has taken place in February and March 2019. This concerns the presentation of B&B Italia new Outdoor Collection through articles written by Dominic Lutyens in Architonic site and dedicated newsletters that boast more than 70K subscribers, 70% A&D Professionals and 30% design consumers, guaranteeing visibility and a relevant reach.

B&B Italia Banner in Architonic Newsletter

Timing: March

Architonic has dedicated banner to our products and has inserted them into its newsletters that are aimed at 70K subscribers. This is a high performing content that assures us great visibility.

Increasing our reach with Architonic after Salone

Timing: May

Highly editorial content concerning engaging storytelling, very beautiful photos and B&B Italia news will be realised in collaboration with Architonic. Dedicated newsletters concerning editorial features and brand essential aimed at 70K subscribers will inform about all the new products from B&B Italia and the new Maxalto collection. 

Archiproducts Newsletter

Timing: March

Archiproducts shows the new B&B Italia Outdoor Collection, Ribes and Erica ’19, through its newsletter to more than 1.7 million subscribers. This high performing advertising activity allows us to increase our reach.

Tagged products on Archilovers

Timing: Various

Archilovers is a professional network for architects and designers that boasts more than 140M page views per years. On this site there is a specific section dedicated to projects where architects and designers can share their works uploading photos and tagging products. Thanks to this tool, people can click on the tag and they are redirected to a specific section showing the product and its features. There are several cases in which B&B Italia products, like Tufty Time ’15, Alys Bed or J.J armchair, have been tagged and this has to be viewed as a great opportunity to increase reach and visibility.

Collaborations with the best design magazines

Timing: Various

B&B Italia has developed several collaborations with well-known design magazines, like Archiexpo, Interior Design and Stylepark. We strongly believe in their potential and in benefits that these partnerships will guarantee us. B&B Italia’s products have been posted by numerous magazines in these weeks, eg. Atoll has been elected product of the day by Stylepark. We are also working on closing deals with other important magazines, such as Design Milk, Designboom, Contemporist and Dering Hall.