Special Project - Dezeen

Dezeen is one of the most-widely read digital design magazines aimed at design industry and boasts 10 million page impressions per months.

B&B Italia has signed a partnership that has taken place during the second quarter of 2019. The main objective was awareness and visibility.

The project included:

  •  Special video about the designer Piero Lissoni that was filmed during Salone del Mobile (watch it below)

  •  Editorial promotion on Dezeen’s website, daily newsletter (160K subscribers), on Dezeen’s Instagram and YouTube.

Result: more than 65k views on different touchpoints

  • Livestreamed talk on Dezeen’s Facebook (1Mln followers) page and publish on the website. During the last edition of NYCxDesign in New York, a talk between Marcus Fairs, founder and editor-in-chief of Dezeen, and the architect and designer Piero Lissoni took place in the B&B Italia showroom in Madison Avenue in order to introduce Dock seating system to the American market.

Result: more than 28k video views, growing number


Digital terminology

  • Reach: Estimated number of the potential customer it is possible to reach        
  • Impression: When a digital content renders on a user’s screen
  • View: Each time a user visits a web page
  • KPI: Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives
  • Touchpoint: Can be defined as any way a consumer can interact with a business (physical store, online store, Instagram, FB, a website…)
  • Brand awareness: is a marketing term that describes the degree of consumer recognition of a product by its name

Have a look at Dezeen