Dezeen is one of the most-widely read digital design magazines aimed at design industry and boasts 10 million page impressions per months.
B&B Italia has signed a partnership that has taken place during the second quarter of 2019. The main objective was awareness and visibility.
The project included:
Special video about the designer Piero Lissoni that was filmed during Salone del Mobile (watch it below)
Editorial promotion on Dezeen’s website, daily newsletter (160K subscribers), on Dezeen’s Instagram and YouTube.
Result: more than 65k views on different touchpoints
Livestreamed talk on Dezeen’s Facebook (1Mln followers) page and publish on the website. During the last edition of NYCxDesign in New York, a talk between Marcus Fairs, founder and editor-in-chief of Dezeen, and the architect and designer Piero Lissoni took place in the B&B Italia showroom in Madison Avenue in order to introduce Dock seating system to the American market.
Result: more than 28k video views, growing number