B&B Italia partnered with Beaux-Arts Magazine to celebrate the 50th Anniversary of Gaetano Pesce's iconic Up Series.
Fabrice Bousteau, Editorial Director and Editor in Chief of Beaux Arts Magazine, in collaboration with B&B Italia, selected five international contemporary artists and invited them to talk about “Sensuality” in relation to art and design. Benedetto Bufalino, Orlan, Pangrok Sulap, Philippe Ramette, and architect Jesus Torres Garcia freely expressed their vision of love and sensuality, while interacting with an Up 5_6 armchairs installation at Le Bassin de Takis in Paris La Défence, close to the Grande Arche. In the heart of this urban landscape, a unique, almost surreal atmosphere was created as perfect setting to film the artists and display the Up chairs in different bright colours. The fog in the background is an artistic project by the Japanese Fujiko Nakaya, titled “Fog Sculpture”.
On October 3rd, the five videos were revealed during the cocktail party at the Madeleine District in Paris. The event hosted the editorial staff of Beaux-Arts Magazine together with many guests from the world of Contemporary Art and Design.