AT 53 RUE DE GRENELLE, INSIDE THE ‘BEAUPASSAGE’ COURTYARD, INAUGURATION OF THE NEW ARCLINEA PARISIAN FLAGSHIP STORE.
STARRING THE COLLECTION DESIGNED AND COORDINATED BY ANTONIO CITTERIO
Paris, 17 January 2019 – The new Arclinea Flagship Store has just opened in Paris in the heart of Beaupassage, a prestigious residential and retail area, confirming the brand’s uniqueness thanks to a design solution that enhances materials and finishes, integrating new criteria of use and unprecedented product applications.
Inside this new 365 m² store on two levels, Arclinea showcases a new-look collection, in Paris for the first time: an innovative range of kitchen solutions that, on the ground floor, tells the story of the evolution of ‘cooking’ spaces.
The heart of the display is the functioning kitchen, a place-in-place, an exemplary project that investigates extraordinary functional characteristics and teams them with the emotional aspects of conviviality. This layout confirms how the brand’s values do not merely express design that is attentive to shape, function and tools, but also link to the feel of a kitchen in terms of experience, creativity, pleasure and passion.
Conceived as a centre for the design and sales of top-end kitchens, the Arclinea Flagship Store in Paris aims to become a privileged place of encounter for clients and professionals, as well as a somewhere that will spread a new culture of food thanks to dedicated events and happenings. Arclinea has in fact always interlaced the culture of design with the culture of food, together standing as the keys to interpreting an identity based on excellence. For several years now, the Arclinea Design Cooking School has also contributed to this with its network of dedicated projects for cookery schools and restaurants, drawing on studies carried out in the eighties, bringing the materials and functions of professional kitchens into the home. The first to set out down a path of success.
The 165 m² basement floor has instead been thought up as a consultancy centre for architects, interior decorators and developers. This showroom and contract zone is reserved for dedicated projects by the B&B Italia Group, which Arclinea has been a part of since 2016. A true atelier where consultants and experts are on hand to provide assistance for specific design requirements. Together with products, on display are also materials, finishes and large-scale compositions for a hands-on new selection concept.