UP50 had the biggest digital push of the entire 2019.

Here some results from the different media: on Instagram we gained more than 4 million impressions and 2,500 posts in which followers have used the #UP50 dedicated hashtag.

Websites and Digital Portals like Architonic, Design Milk, Design Boom, Archiproducts, Contemporist, Dering Hall, Dezeen and YouTube have reached approximately 400k people interested in design directly on their device. And numbers are STILL growing.

You should consider the digital storytelling even more important this year and a consistent part of a wider omnichannel strategy.


Digital terminology

  • Reach: Estimated number of the potential customer it is possible to reach        
  • Impression: When a digital content renders on a user’s screen
  • View: Each time a user visits a web page
  • KPI: Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives
  • Touchpoint: Can be defined as any way a consumer can interact with a business (physical store, online store, Instagram, FB, a website…)
  • Brand awareness: is a marketing term that describes the degree of consumer recognition of a product by its name

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