Richard on air as from October

The B&B Italia advertising campaign now features Richard, the new seating system designed by Antonio Citterio, which joins the company’s six other creations, Michel, Ray, Charles, Bend-Sofa, Tufty-Time and Michel Club.
The headline Design Portrait identifies all the creations, offering viewers images of exceptionally sophisticated and modern living areas. The products form a symbiotic union with the surrounding architecture suggested by the designers themselves, who thus express their vision of the product. “We imagined Richard in a setting inspired by the residences of the second modernism architects of North America," said Antonio Citterio when describing the mood of the new advertising campaign for Richard, to be featured as from October in prestigious Italian and international magazines.

Richard, new advertising campaign