Webinar is more than ever one of the most effective way to communicate with our main stakeholders and specifically with our dealers and customers. In June and July B&B Italia marketing team, in alignment with the commercial, CRS, communication and retail functions organized seven webinars for dealers and agents with a commercial twist on: Maxalto Heritage Perspective (a deep dive on products, materials, textiles and marketing strategy), B&B Italia Outdoor (highlights on 2020 collection) and a kick-off meeting regarding the Azucena Commercial Policy. More than 400 people attended from every latitudes and the satisfaction index was on average extremely high (86 over 100). Following some examples.
Here the page of the website where you can find all the open topics