Webinar is more than ever one of the most effective way to communicate with our main stakeholders and specifically with our dealers and customers. In June and July B&B Italia marketing team, in alignment with the commercial, CRS, communication and retail functions organized seven webinars for dealers and agents with a commercial twist on: Maxalto Heritage Perspective (a deep dive on products, materials, textiles and marketing strategy), B&B Italia Outdoor (highlights on 2020 collection) and a kick-off meeting regarding the Azucena Commercial Policy. More than 400 people attended from every latitudes and the satisfaction index was on average extremely high (86 over 100). Following some examples. Here the page of the website where you can find all the open topics

The Couch - Conversations on Design. The new B&B Italia podcast on the design culture and the art of staying at home. 7 unmissable episodes available on our websites and all the main podcast platforms. Staying at home has never been so important (or necessary) and B&B Italia, following the drive for innovation which is part of our DNA, and which has always guided the development of our products, takes up the challenge by identifying new narratives, that can bring our international audience closer virtually. The three fist countries in terms of podcasts downloads are Italy (27%), United States (13%) and UK (11%). Click here to listen all

A real virtual tour of the Novedrate showroom has been created to help the sales team presenting the Maxalto Heritage Perspectives to agents and dealers. The virtual tour is availbale in Dealer’s Area and gives the possibility to navigate all the products with a focus on details (like finishings and product details) and price list.

To promote B&B Italia brand values and new products we have strengthen ongoing collaborations with key design web portals. In the past two months we enforced our partnership with Architonic (one of the most credible website for A&D community) and DesignBoom (one the most performing website in terms of views and credibilty in the sector).