12th - 19th September 2015
B&B Italia is glad to join “Timeless Design”, the design retrospective hosted by Harrods on the occasion of London Design Festival, showcasing the Up Series: an unrivalled icons of Italian design on the international stage designed in 1969 by the world famous designer Gaetano Pesce.
The exhibition will highlight the Up 5_6 armchair, a sculptural pop item that is an extraordinary example of the audacious experimentation that has marked B&B Italia DNA since the very beginning, together with the amusing UPJ, the unusual version for children that has been launched last autumn. The exhibition will also be enriched by iconographic materials including the amazing Up 5_6 adv campaign to express the unchained energy of the 60’s.
Harrods Store - 3rd Floor
87-135 Brompton Road, London SW1X 7XL
Opening Hours: 10am - 9pm Mon-Sat daily, 11.30-6pm Sundays
A led tour of the exhibition will begin at 3pm every day from 19th to 27th September.
Visitors should meet at the Timeless Design Exhibit on the Third Floor. #bebitalialdf
Designed in 1969, from the onset the Up series has been one of the most outstanding expressions of design with its expressive shapes upholstered with elastic fabric. The seven items that form it include the armchair and pouf UP5_6, icon of modernity, metaphor of the female figure that is endowed with a comfortable womb and is yet a prisoner. This unrivalled icon of design is available in a junior version, wich is identical to the original except for being smaller in size. Designed for children aged over 3 years.discover more
Born in La Spezia, Italy, in 1939 and educated in Venice, Gaetano Pesce has become prominent in several fields – architecture, interior design, graphics, film…. He realized numerous projects in architecture, including the Hubin apartment in Pairs (1986), the organic building in Osaka (1990), the gallery Mourmans in Knokke-le zoute, Belgium (1994), the Schuman residence in New York (1994), the office for the advertising agency twba/chiat/day (1994), or monumental glass design elements for the palais des beaux arts of Lille (1996).discover more
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