An anthem to freedom, architecture and design capabilities, under the banner of freedom, represented by the poetry of Paul Eluard written on the front, a wide range of languages can co-exist with different concepts and opposing aesthetic visions. The Hotel Puerta America Madrid is a concept of experimental hotel, developed by nineteen architects. B&B Italia Contract Division was in charge of building the lobby designed by John Pawson, the Marc Newson bars, plans by Marc Newson, Arata Isozaki, and Partenrs Foster and David Chipperfield.