Barclays Premier

Global roll out

This new concept in banking to create special banking facilities for high net worth clients of Barclays was developed by Future Brand in London, who found in B&B Italia, the ideal products to reinforce their message that good iconic design is important in attracting this type of client to bank with Barclays. The project involves a number of stand-alone landmark sites in 12 key cities across Europe and the Middle East designed with a concept of executive lounges and meeting rooms for clients to meet their personal financial advisers, or just to use as a bookable space for business meetings when visiting a key city. Products: Progetto 1, Iuta, Metropolitan seating, AC Executive, Athos storage. Interior ArchitectFuture Brand.

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