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news 27 Mar 2023

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On the Milano Design Week, an unprecedented setting made of essential graphics and primary colors reveals B&B Italia’s 2023 Collection.

An unprecedented setting reveals B&B Italia’s 2023 Collection which is enriched with new indoor and outdoor proposals signed by international architects and designers.

Essential graphics and primary colors are transformed into three-dimensional geometric solids that define the space of the store. The image is outlined by precise strokes and strong colors, puzzles of vertical and horizontal elements, backlit or mirrored volumes in a sensorial and unexpected presentation for the new 2023 products.

We wanted to respect the creative DNA of B&B Italia and its multiple languages, a tribute to the ability to keep paradoxes under control. B&B Italia is recognized for its great classics but at the same time has always been able to surprise. This year we wanted to be as surprising as possible.” Piero Lissoni, B&B Italia’s Artistic Director

Thanks to Dresswall - The Origin of Possibilities.

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