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New Opening in Seoul

news 15 Jul 2025

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B&B Italia Group’s new mono-brand store is conceived as a vibrant lifestyle destination for the creative community

B&B Italia Group opens a new mono-brand store in Seoul, in collaboration with partner Duomo. Located in the heart of Hakdong, known as Gangnam’s design district, the new showroom aims to deliver an inspiring and immersive shopping experience to Seoul’s creative community, and it represents a significant step in the expansion of the Group’s distribution plan.

Spanning over 1.000 square meters, the interior project aims to highlight the unique identity of the brands of the Group, creating different and instantly recognizable settings and lifestyles: the ground floor is dedicated to B&B Italia, showcasing the latest indoor and outdoor designs as well as the most iconic pieces; the first floor features Maxalto collections, the Group’s brand with a “modern classic” approach, and a selection of Azucena’s products; the basement is conceived to provide inspiration for contract projects. The store will also provide professional services for clients, architects, and developers in the region, including design consultations for both residential and contract projects.