Miami Art Basel
Shantell Martin x B&B Italia
Discover the celebration of the iconic Camaleonda by Mario Bellini at Miami Art Basel
B&B Italia marks a greatly successful year of the Camaleonda sofa, designed in 1970 by Mario Bellini and re-edited in 2020, with a one-of-a-kind installation on the occasion of Miami Art Basel.
Visual artist Shantell Martin, renowned for her signature black and white drawings, will take over one of the windows of the B&B Italia flagship store in Miami, located in the heart of the Design District to create an exclusive “uniquely artistic home” for the brand, in which the Camaleonda sofa will take the center stage.
The immersive artwork imagined by the artist takes inspiration from the name, a combination of “camaleonte” (chameleon), an extraordinary animal capable of adapting to its environment, and “onda” (wave), a name invented by his creator, Mario Bellini, in 1970.
B&B ITALIA MIAMI
4141 NE 2nd Avenue, 33137 Miami
Camaleonda by Mario Bellini
The Camaleonda system, first designed by Mario Bellini in 1970 for B&B Italia, made its comeback 50 years later, speaking a contemporary language between structural and sustainable choices, has become one of the most sought-after statement pieces in the design world thanks to an identity that has become an evergreen iconic vintage, current for each generation precisely because of its timeless qualities.
Camaleonda is a true star in design history, and is able to define the aesthetics of an entire era of interior design, thanks to its great success in terms of both the public and critics.
The Camaleonda is an object that is loved by an eclectic audience of different ages and backgrounds: design aficionados, antique dealers, interior designers, and fashion enthusiasts.
The installation will be on display during Miami Art Basel from December 1st through January 3rd at the B&B Italia Flagship at 4141 NE 2nd Ave in the Miami Design District.
“For me, this was a natural starting point and something that I felt fundamentally a core aspect to my work as an artist.
So I wanted to create a calm and immersive experience around not only this iconic design but around this idea of functional adaptability and nature.”