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Inside Harris Reed’s apartment

inspiration 10 Jul 2025

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The fashion designer opens the door of his London apartment, a “Wes Anderson–meets–Oscar Wilde” fantasyland in Holland Park

Designed to reflect the vision and the theatrical sensibility of his owner, the space is bold and expressive. At the heart of the living room, nestled on a forest green rug, the coral velvet Camaleonda sofa by Mario Bellini brings sculptural softness and chromatic intensity. Selected in close collaboration with the B&B Italia’s interior design team, the iconic sofa elevates the room through the combination of timeless design and bold glamour, adding texture and warmth to this immersive space. The perfect piece to embrace Reed’s idea of a home: a safe, eccentric, and joyfully expressive retreat with an identity-celebrating aesthetic. 

Photographer Sim Canetty-Clarke