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Embassy of Italy in London

inspiration 10 Jul 2025

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B&B Italia Group is among the key contributors to this ambitious project, that expresses the Italian design excellence

Curated by Nick Vinson in collaboration with Avanti Architects, the redesign balances tradition and innovation. The project brings together more than 50 Italian brands in a refined and contemporary vision that blends restored heritage, bold colours and bespoke textiles. The Group’s brands B&B Italia, Maxalto and Azucena played a key role in shaping the new interiors of the ambassador’s residence, located in London at 4 Grosvenor Square. 

Several signature pieces of the Group are featured in the apartment: the Charles sofa by Antonio Citterio for B&B Italia  in the living room; the Recipio ’14 desk by Antonio Citterio for Maxalto in both the presidential and guest suites; the Catilina stool and armchair, and the Base Ghisa table lamp by Luigi Caccia Dominioni for Azucena; timeless icons that define a new chapter of contemporary heritage. 

 

Photographer Beppe Brancato