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B&B Italia’s Advertising Campaign

news 15 Apr 2026

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A statement of legacy that celebrates both the classics and new creative voices

The new campaign reconnects B&B Italia with its avant-garde origins - the foundation on which the company was built and reinterprets them for a contemporary audience.

The aim is to reaffirm the brand’s essence by communicating the value of B&B Italia’s design and craftsmanship in clear, simple terms.

It’s a statement of legacy, brought to life through the designers who created the brand’s iconic pieces and the new generation of designers now shaping its future.

A refined logo mark sets free B&B Italia typography from its static frame, allowing its elegant form to stand on its own - timeless, sophisticated, and modern.

The campaign re-establishes B&B Italia as a design institution, where each piece of furniture is presented as an icon through the lenses of a cinematic interpretation.

 

Photographed by Camille Vivier  

Creative direction by Carina Frey & Stefanie Barth  

Set design by ContiMarchetti studio