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B&B Italia presents Future Classics: AI Artists Meet B&B Italia's Heritage

inspiration 03 May 2024

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B&B Italia has launched its one-of-a-kind digital creative project, the first using Artificial intelligence.

Six digital artists including Alexandra Paras, Ambre Donadio, Andy Picci, Rosario Rex, Joe Mortell and Yomagick have reinterpreted some iconic B&B Italia’s products, transforming them into sources of inspiration for new digital works of art. Using Artificial Intelligence and advanced tools, artists have created virtual environments that oscillate between dreams and reality, exploring uncharted territories and pushing the boundaries of the imagination. From ethereal dreamscapes to fantastical landscapes, these reinterpretations unveil the brand's innovative potential, offering viewers a captivating and immersive journey. The project confirms B&B Italia's leadership in the world of design, thanks to its creative, bold and visionary approach, values that are part of its DNA. By exploring new frontiers in the sector, the company stands out as a pioneer in the revolutionary use of artificial intelligence, successfully applying it to iconic design pieces of Italian design.

@red.eye.magazine @fsbgroupofficial