Serie Up 2000
The version of the UP5_6 armchair and ottoman in coral pink Lora fabric can be ordered exclusively through the Direct to Consumer channels (e-Commerce, Monobrand and Flagship Stores).
An exclusive version of the iconic UP5_6 chair. The trendiest nuance coral pink is an innovative color that encourages consumers to add color or a sense of fun to their day. Designed in 1969, from the onset, the UP series has been one of the most outstanding expressions of design with its expressive shapes upholstered with elastic fabric. This innovative solution, poised midway between design and art, and conceived to be offered to a wide audience, stems from B&B Italia’s extensive technological manufacturing with polyurethane injection molding. Particularly noteworthy among the armchairs is the iconic UP5_6 with its unmistakable anthropomorphic references: a metaphor of a large womb, it calls to mind ancient statues of the goddesses of fertility. Additionally, a spherical ottoman tied to the armchair contrasts the image of comfort and convenience with a more figurative one that renders a woman with a ball and chain tied to her foot.
SERIE UP designed in 1969 by Gaetano Pesce wins XXVII Compasso d’Oro ADI - Product Career Award 2022.
Bayfit® flexible cold shaped polyurethane foam
100% jute fabric, PVC trimming
metallic base and fabric
Bottom base button
fabric Lora coral pink
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Gaetano Pesce, architect, artist and designer, in forty years of career has carried out public and private projects in the United States, Europe, Latin America and Asia in the fields of architecture, urban planning, interior design, industrial and exhibition design, driven by a constant tension towards innovation and experimentation.
Born in La Spezia in 1939, Pesce studied architecture at the University of Venice and wrote a manifesto in his youth in defense of the right to inconsistency in art, the need to change, to be free, not to repeat ourselves. The boundaries between art, design and industry become irrelevant in his production, because even art is a product, it is the creative response to the needs of the time in which we live. His continuous research in the field of advanced materials, languages and technology has resulted in iconic productions such as the Up series (1969), composed of seven examples of seats with voluptuous shapes, including the Up5_6 armchair, the first product of industrial design called to convey a political message, to denounce the condition of women in the world.
Pesce's multidisciplinary work is represented in the permanent collections of the most important museums in the world including the MoMa and the Metropolitan Museum in New York, the Victoria and Albert Museum in London, the Center Georges Pompidou in Paris, the Vitra Museum in Germany and the Montreal Museum of Art, to name a few. His approach to design has marked its history and his works have been celebrated in exhibitions of extraordinary importance. Numerous companies produce his projects.