The Whiteley London

B&B Italia and Maxalto collaborated with The Whiteley for the design of a one-of-a-kind apartment, located inside the historic and newly renovated clock tower of The Whiteley – a landmark in London’s Baywater district. This exclusive apartment features three bedrooms, a suite with a walking-in dressing room, a study and an internal winter garden beneath the restored 1911 glass dom.

Completing the apartment is a 952 sq private terrace. Conceived as an elevated outdoor living space, the terrace is entirely furnished with B&B Italia Outdoor collections. Iconic pieces such as the Crinoline armchair by Patricia Urquiola, Pablo Outdoor by Vincent Van Duysen, Erica, Gio sunbeds and Ginepro tables by Antonio Citterio create a refined composition of materials, textures, and lines.

Photographer Nick Guttridge