After the debut of the Michel, Ray and Charles sofas by Antonio Citterio last September, B&B Italia’s latest campaign imagery now focuses on the Bend-Sofa and Tufty-Time sofas by Patricia Urquiola, two more of the company’s best sellers.
The headline DESIGN PORTRAIT identifies the five subjects offering its viewers images of exceptionally sophisticated and modern living areas. The products form a symbiotic union with the surrounding architecture suggested by the designers themselves, which thus express their vision of the product, extending it into a project of global interior design withstrong identity.Truly modern and international architectures define the sets where B&B Italia’s furniture is the main feature.
The interplay of surfaces, materials, shapes and colors gives life to five contemporary and refined portraits, where design and architecture complementeach other, and express the unique nature of the B&B Italia’s collections and lifestyle.
The new advertising campaign subjects will run from February in the most prestigious magazines worldwide.