B&B Italia new advertising campaign debuts in both Italian and international press in September. The claim Design Portrait is the theme that like a fil rouge conveys B&B Italia towards the new advertising campaign, offering the public an image of exceptionally sophisticated and modern living areas, a view in which design and architecture mutually complete and enhance each other. The new campaign spotlights B&B Italia bestsellers, Michel, Ray and Charles by Antonio Citterio, and Bend-Sofa and Tufty-Time by Patricia Urquiola, all exploited to establish symbiotic relations with the surrounding architecture suggested by the designers themselves, who express their personal vision of the product, extending it into a project of global interior design, endowed with a powerful identity and distinctive features, that also involves the surrounding space. Various are the types of architecture that form the domestic landscape in which B&B Italia furnishings pose as protagonists, just as in an artist portrait. Antonio Citterio’s set privileges decidedly modern architecture inspired by an “International Style,” while Patricia Urquiola chooses to play with surfaces, materials and colours, proposing an architectural style that is highly consistent with her personality and designing modes. The final outcome consists of five portraits that express B&B Italia uniqueness with a highly refined language that merges into powerfully contemporary and international architectural frameworks. The ideal synthesis of B&B Italia identity.