Ray on Air

The B&B Italia advertising campaign now features the new Ray subject, the seating system designed by Antonio Citterio.
The headline Design Portrait identifies all the creations, namely Michel, Richard, Charles, Bend-Sofa, Tufty-Time and Michel Club, offering viewers images of exceptionally sophisticated and modern living areas. The products form a symbiotic union with the surrounding architecture suggested by the designers themselves, who thus express their vision of the product.
The interplay of surfaces, materials, shapes, and colors gives life to contemporary and refined portraits, where design and architecture complement each other and express the unique nature of the B&B Italia’s collections and lifestyle.
The new advertising campaign for Ray will be featured as from the end of November in prestigious Italian and international magazines.

Ray, new advertising campaign