Corporate news

It is operative the new Azucena website, the Italian brand acquired by B&B Italia last September, intending to preserve it as part of Italy’s rich heritage. Azucena.it was created to offer more information about the brand, products, and authorised dealers. The historic brand is being relaunched in 2018 with a series of “modern classics” designed by the architect Luigi Caccia Dominioni from the late 1940s onwards. The collection includes chairs, sofas, tables and lamps that symbolise ‘made in Italy’ design and that return today as a showcase of style and quality. Available in Italy and abroad, in the main B&B Italia monobrand stores and also in an exclusive series of selected stores, the Azucena brand collections will be listed alongside those under the brands B&B Italia and Maxalto, with the objective of strengthening the Group’s position even more as a world leader in the sector of high-end Italian design.

Visit the new webiste

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