Welcome to B&B Italia

An extraordinary convergence of design and industry, the expression of a contemporary approach.
People, ideas, places, projects and products are what make B&B Italia unique, now as ever.
An adventure that validates courageous vision.
A story and an identity that unwaveringly focuses on the future

B&B Italia overview

B&B Italia Overview

B&B Italia is a leading Italian company in the international design furniture sector. It was founded in 1966 as a result of the entrepreneurial vision of Piero Ambrogio Busnelli. The headquarters are in Novedrate (Como), in an iconic building designed in 1971 by Renzo Piano and Richard Rogers.

The company has 500 employees, 2 manufacturing facilities (Novedrate and Misinto) and 3 factory sites (Novedrate: padded products; Misinto: Maxalto wooden products and systems for living and night areas). It is present in 80 countries worldwide.

B&B Italia operates through trademarks B&B Italia, Maxalto and Azucena, each with their own brand identity and yet each an expression of the same philosophy: a balanced blend of innovation and design to create unique products of unmistakeable style and elegance.

B&B Italia

B&B Italia Charles Mart

B&B Italia has built its success through its ability to reflect contemporary culture, to sense and anticipate trends, and to respond to changes in taste and living needs.

Its commitment to research has resulted in a furniture collection that represents an unrivalled alchemy of creativity, innovation and industrial skills. The heart of the company is its internal R&D Centre, which is a melting pot of cultural expressions and experiences, strongly fuelled by partnerships with international designers such as Antonio Citterio, Patricia Urquiola, Mario Bellini, Zaha Hadid, Gaetano Pesce, Naoto Fukasawa, Barber & Osgerby, Jeffrey Bernett, and many others.

Moreover, CR&S coordinates the image of B&B Italia and has an internal graphics and advertising department, a PR & Communication department and a retail design department, as well as classrooms for training sessions, product development laboratories, a photography room and, finally, the corporate showroom.

With the contribution of CR&S, B&B Italia has promoted and still promotes major international products, and stands out as a technologically advanced company with an innovative future.

The history of the company has been marked by several record-breaking achievements, including the Coronado sofa (1966) by Afra and Tobia Scarpa – considered the founder of industrial production who made the first padded product casting polyurethane foam into moulds – as well as industry recognition and awards.

highest prize in the field of Italian industrial design. The most prestigious, received in 1989, was the first ever to be awarded to a company for “the ongoing integration process implemented to merge the values of technical and scientific research with the values required by product function and expression.”

B&B Italia has a full range of products; sofa, armchairs, chairs, tables, coffee tables, beds, storage units, wardrobes and outdoor furniture.


Maxalto products

Maxalto, founded in 1975, stands out for its highly specialized artisan production of wooden furniture. The brand searches for the highest quality materials and workmanship as its mark of excellence, which is reflected in its very name: Maxalto derives from the Venetian term massa alto, which means “the highest.”.

From a formal point of view, this search looks to the past and revisits classical shapes. Afra and Tobia Scarpa were the first interpreters of this style, with a series of wooden furniture pieces that brought wood to the fore through the use of ancient and rare cabinet- and violin-making work processes.

After this first important collaboration with Afra and Tobia Scarpa, in 1993 Maxalto embarked on a new chapter with Antonio Citterio as sole designer. Alongside a wide range of standard furnishings and finishes, the artisanal approach that characterized the brand’s collections led to the establishment of the Maxalto Atelier service, offering its customers the possibility of customizing products both in terms of size and finishes.

Maxalto has a full range of products characterized by a timeless design; sofa, armchairs, chairs, tables, storage units, coffee tables, beds.


Azucena products

Founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acqua, Azucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard.

Named after Azucena, the gypsy in the Italian opera Il Trovatore, the architects created this brand to bring together a number of collections to furnish buildings they had designed. At the same time they saw an opportunity to produce individual pieces as part of their series of furniture collections. This resulted in a range of iconic pieces - in particular the "Catilina" chair - recognisable for marrying different but very refined materials, reworked into traditional stylistic forms.

B&B Italia acquired in 2018 the historic brand, intending to preserve it as part of Italy's rich heritage, and it is being relaunched in 2018 with a series of "modern classics" designed by the architect Luigi Caccia Dominioni from the late 1940s onwards. The collection includes chairs, sofas, tables and lamps that symbolise 'made in Italy' design and that return today as a showcase of style and quality.


B&B Italia sales network is present in 80 countries with many authorized points of sale. Bebitalia.com website is an information website about the company and it is not intended to directly sell products (i.e. e-commerce). In US B&B Italia is present with a Store in the most important cities. To have information about our products please contact our main Store in New York and Washington DC:


B Italia - Maxalto - Outdoor
135 Madison Avenue 10016 New York, NY
Tel. 001.212.889.9606
Fax 001.212.889.0898


A+D Building - 150 East 58th Street Main Floor 10155 New York, NY
Tel. 001.212.758.4046 - 001.800.872.1697 (toll free)
Fax 001.212.758.9155


3320 M. Street NW 20007 Washington, DC
Tel. 001.202.337.7700
Fax 001.202.337.7900


Welcome. Here you can find information and you can be supported by B&B Italia's customer service. If you're looking for a B&B Italia headquarters, if you're interested in one of our catalogues, you're looking for an authorized dealer, please send a request to info.usa@bebitalia.com or call toll free number 8008721697. We will process your request in the shortest possible timeframe.