New ADV & catalogs

B&B Italia is proud to announce the launch of its new global communication project targeting 8 countries by mean of the ELLE DECO international network. The project due in Fall 2014 (October/November issues) targets simultaneously, France, Germany, UK, Belgium, The Netherlands, Russia, India and USA.A “GLOCAL” project, global in the concept but with a local interpretation respecting the culture of living of each country. The special advertising action celebrates the heritage and the strong identity of B&B Italia with the aim of encouraging interest in the most iconic and timeless products, while generating a flow of customers to the most qualified retailers. The titles 'ITALIAN ICON' for the english version and 'entrez dans la légende!' for the french version engage the readers into an extensive feature of 6 pages discovering the essence of B&B Italia through a sophisticated interior project: a way to show the uniqueness and elegance of the B&B Italia lifestyle, while strongly reaffirming its roots and its commitment in terms of research and innovation, which made B&B Italia a leading brand worldwide.Here below the link to download the project

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