Events & fairs

B&B ITALIA participates in the selling exhibition organised in Paris on 5-15 February 2014 by Sotheby’s, in a retrospective survey of the work of the Italian architect and designer Gaetano Pesce.The brilliant partnership underscores the close bond that links the creator and the manufacturer, who in 1969 produced one of the most iconic creations of his works: the Up Series.Organised in seven seating models in different sizes, the series is renowned for the armchair UP 5 that, along with the ottoman Up 6, has become an absolute icon of design.Conceived as the metaphor of a woman, ever the prisoner and the victim of male prejudice, the armchair is the actual protagonist of this selling exhibition, where it is presented in a sculptured version in wood.This original version elevates “Big Mama” (an affectionate nickname of the armchair Up 5_6) to the standard of a work of art, the absolute landmark in the history of shapes of the latter half of the 20th century.“Gaetano Pesce” 5-15 February 2014Galerie Charpentier - Sotheby’s 76 rue du Faubourg Saint-Honoré, 75008 ParisOpening hours: 10.00 am – 06.00 pmDOWNLOAD THE PRESS RELEASEThe Up Series and Gaetano Pesce under the spotlights at the B&B Italia Store in ParisThe window of the B&B Italia Store in Paris will be entirely dedicated to Gaetano Pesce, offering the opportunity to discover the iconic works of the Up Series along with some interviews of the architect and designer.B&B Italia Store-Silvera35 rue du Bac75007 Paristel.: +33 1 55 35 14 35

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