Events & fairs

B&B Italia welcomes the invitation of Elle Decor to participate in “Be Original”, an important project defending intellectual property rights in the world of design. Elle Decor has selected 8 companies to represent the AUTHENTIC DESIGN: B&B Italia, Alessi, Cassina, Flaminia, Flos, Kartell, Knoll and Vitra.The first step has been La Rinascente in Milan, where Charles sofa -iconic product, B&B Italia’s longseller and bestseller - playedthe starring role in one of the eight store windows, as the most copied product.During 2013 Elle Decor Italia will issue an dedicated adv campaign, will promote an interesting survey on purchaising attitudes and organize events to debate the topic, aiming at gathering concrete and tangibile proposals to be submitted to the Italian Authorities on the occasion of a final convention.

Partager ce contenu