CR&S

 

Research represents a crucial and strategic element of the corporate development policy, funded with over 3% of B&B Italia sales annually. Indeed, B&B Italia in-house research & development centre stirs, interprets and directs the creative energies of designers, and feeds an uninterrupted innovation process extending to \technology. It holds the research labs, the studios for graphics and advertising and ideal shop layout, the training rooms, the product development labs, the historical archives, the photo studio and, last but not least, the on-site showroom. These facilities have allowed B&B Italia to propose and promote amongst the most successful products worldwide, and, above all, to make a name for itself as a manufacturer with highly innovative high-tech capacities.

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