MONICA ARMANI | DESIGNER EN

BORN IN TRENTO IN 1964, ARCHITECT, BELONGS TO THE RATIONALIST SCHOOL. IN THE FIRST TEN YEARS OF HER CAREER, SHE COLLABORATED WITH HER FATHER’S STUDIO ON LARGE PROJECTS BOTH ABROAD AND IN HER HOMETOWN. IN THE COURSE OF HER EDUCATION, SHE DEVELOPED HER OWN CONCEPT OF A HOME: A SPACE FREED FROM ANY EXAGGERATED USE OF MARKS, INSPIRED BY THE RIGOUR OF GEOMETRY. SHE PURSUED AN ARCHITECTURAL STYLE BASED ON THE PRECISE BALANCE BETWEEN APPEARANCE AND PRACTICAL ASPECTS, WITH A SPECIFIC FUNCTION ATTRIBUTED TO EACH SPACE. FURTHER IN-DEPTH ANALYSIS OF HER CONCEPT LED HER TO THE FIELD OF INDUSTRIAL DESIGN, AND IN 1998 SHE PRESENTED HER FIRST COLLECTIONS.HOW MIGHT HER CREATIONS BE DESCRIBED? SOPHISTICATED AND MEASURED, BUT AS SHARP AS A KNIFE, THEY EXCLUDE ANYTHING SUPERFLUOUS. THEY ARE THE PRODUCT OF A GRADUALLY EVOLVING, STEADILY ADVANCING PROCESS OF CONTINUOUS REFINEMENT OF AN IDEA. THE SUCCESS ACHIEVED WHEN SHE PRESENTED HER FIRST DESIGN COLLECTIONS SPURRED HER TO BEGIN AN INTEGRATED PROJECT – FROM THE FIRST IDEA THROUGH ALL ITS DEVELOPMENTAL STAGES, TO THE FINALIZATION OF EVERY DETAIL OF THE PRODUCT AND THE COMMUNICATION TOOLS.FOR THESE ACTIVITIES, SHE WORKS CLOSELY WITH HER HUSBAND, LUCA DALLABETTA, WHO DEALS WITH PRODUCT ENGINEERING AND THE INDUSTRIALIZATION OF ARCHITECTURE AND DESIGN PROJECTS. INNOVATIVE APPROACH, DISTINCTIVE STYLE AND A UNIQUE WAY OF COMMUNICATING MAKE MONICA ARMANI ONE OF THE NEW NAMES OF ITALIAN DESIGN.

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MONICA ARMANI | DESIGNER EN

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